Service Business Owners – How to Market Your Business and Fill Your Calendar

If you are a service business owner and your business is new or growing, the biggest challenge you probably have is filling up your schedule with the type of clients that motivate and inspire you. How can you market your business to attract the right clients? Here are four marketing strategies that have been proven to work for thousands of other service business owners.

Network Marketing

When you start a service business, you are selling yourself just as much as you are selling your service. Regardless of your credentials, the more people who know you, know what you do, and like you, the greater your chances of success. You simply must network with people in your target market. Here are some places to network.

  • Chambers of Commerce
  • Rotary Clubs
  • Business Associations and Clubs
  • Seminars and Workshops
  • BNI International

Those are great places to network, but none of them will be as effective as starting your own business networking group. You can start a regularly-scheduled meeting with business owners in your city at a very low cost if you are creative enough.

Direct Marketing

Once people start to join your network, start an email newsletter or regular email marketing campaign. Use email marketing to keep your network up to date on new products or services you have available to make their lives better. Direct marketing can also include hand written notes and phone calls.

Written Marketing

Writing books, e-books, articles, a good website, and a blog are great ways to fill your pipeline with the type of clients you want. You will likely get the most bang for your buck from a simple website and blog. Use Google’s keyword tool to help you optimize the site.

Verbal Marketing

You can also volunteer your time to speak to groups. Check local networking groups and see if they need a speaker. This is a step above simply attending other people’s networking events because you get to present yourself as the expert. Still, it’s another good way to meet the right kind of prospects. Another way to use verbal marketing is on podcasts that you can put on your website or radio interviews. There are nine proven marketing strategies in this article. Which ones will you utilize to fuel your growth?